10 guaranteed ways to destroy your website
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By :
Noel Swanson
Submitted
2008-08-24 00:00:00 |
Website design is a skill that shouldn't be left to designers, your teenage nephew or anyone else as you must retain control or you may make one of these 10 fatal website design and promotion mistakes.
1. Bought traffic - This is the number one dumb way to waste money launching a website. The idea that you can buy tens of thousands of website visitors is just pure nonsense. Hey, don't worry we've all fallen for this quick fix and all had the same lousy results. Zero opt-ins and zero sales. If any real visitors actually get delivered, and I suspect many are just simple scams, and then there is no way that this will actually ever work. Think about it. It's like rounding people up at random, forcing them onto a bus and driving them to your store. Are they really going to buy? Nope, not a chance.
2. You don't test your website - When you create content, squeeze pages, autoresponder signups and surveys for your site do you test them out? Are there any dead links or do you test them all? If you don't test everything then you're leaving your customers to do it for you. They will be far from impressed.
3. Visitors come and go and never return - If you manage to get some real people visiting your site and you do nothing to capture them then they will come and then they will go and you'll never know why. Failing to capture them will destroy your sales. Capturing them can mean getting them to leave their email address or capturing their interest so that they return.
4. No plan - "People don't plan to fail - they fail to plan". We all know this saying and we all know its true but when it comes to launching a website our brains somehow go offline and we leap into things without planning and then we wonder why they don't work. One reason why we don't plan is that we don't know how to plan properly and what the key elements are.
5. Repeat past mistakes - It is human nature to assume that if something didn't work then it is your fault. In the worst examples, this can lead people to be conned again and again. You buy traffic, it didn't work so you complain. If they're clever crooks they'll say hey was your website ready for the traffic or did you buy enough and you foolishly but inevitably place another order.
6. Analysis paralysis - Your website has the ability to produce a wealth of statistics that you can analyse and reanalyse until the proverbial cows come home. These can be incredibly useful but also paralysing as you can spend so much time analysing statistics that you do very little else.
7. Do you have a fancy graphic logo? - Do you have a flash artistic logo that sits proudly on your site? Do you extend this to graphics for the website buttons? If you rely on graphics then you're throwing away search engine traffic. Search engines can only see text and not graphics so if you rely on graphics for your logo and your site navigation then you're throwing away the chance for the search engines to index your business name and your key search keywords that you've probably used for your main topic headings. You haven't done this? Then you better get your site changed.
8. Do you use flash introductions? - Flash graphic introductions are a pain. Sure they can be skipped but they simply annoy people and are invisible to search engines - a complete waste of money and effort.
9. Don't update website content - When was the last time that you updated your website with new fresh copy? If the answer is months or years ago then you are presenting a very bad image to your potential customers. It's like one of those shop or store windows that are dusty and uncared for with goods going stale and cobwebs all over them. That's not going to attract your customers in to buy is it?
10. Full of errors - Why is it when we send a business letter we check it and retype it but throw up the first draft of web content without even reading it? This strange behaviour is extremely common and leads to websites that are strewn with spelling mistakes and other writing errors that will annoy your customers.
You can still save your website and your business if you change the focus of your website to focus on you and your customers. The focus on your customers should answer their concerns, worries and problems and they should be reassured and excited by the focus on you as you reveal your talent, knowledge, personality and passion.
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Author Resource:-
Before you buy anything else, make sure you read Tony Hetherington's independant free report on avoiding costly website mistakes and start making money online with website promotion that works
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