A Quick Website Sales Booster
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By :
Noel Swanson
Submitted
2008-08-25 00:00:00 |
To quickly boost your site's sales, take a close look at the most important elements of your web site.
You'll find you're probably missing a "call to action".
Your site may have well-written copy, great graphics, clear navigation, stronng testimonials, and an compelling opt-in offer.
But all these are meaningless if there isn't a call to action!
If you don't tell your visitors how purchase your product or subscribe to your free newsletter, they won't.
The Power of Suggestion
A call to action clearly states what action you want your visitors to take. It encourages people to take that action and tells them what will happen if they do.
The following phrases are typical calls to action:
* "Click Here to Subscribe!" * "Join Our Affiliate Program" * "Add to Your Shopping Cart" * "Order now to take advantage of this limited-time offer!"
It's a good idea to include an emotionally appealing benefit in your call to action. This convinces visitors of the value of your product and encourages them to take the action. For example: "Read on to learn how you could save tens of thousands of dollars on your next home purchase."
You want to grab people's interest and make them believe that taking the specified action will offer them a direct benefit.
The most obvious and important call to action, of course, is the one that asks visitors to make a purchase.
It's amazing how many people simply neglect to ask for the order. This simple oversight can be deadly for your business; in fact, studies show that you can increase your sales by at least 80% by clearly instructing your visitors how to make a purchase!
Don't Rush Them!
The call to action tis the make-it-or-break-it moment. Closing a sale is like lining up a golf shot -- you can't rush it!
It takes work to close the sale. Before you get there, you have to
* Answer the all-important customer question: "What's in it for me?"
* Establish your credibility by citing credentials, including customer testimonials, etc.
* Overcome objections to buy
* Build value
* Back it up with a strong guarantee
* Offer bonuses with the purchase
Once you've these things, ask for the order. You must ask for the order... otherwise, all the work you've done will be wasted.
Try to instill a sense of urgency so your visitors feel compelled to make a purchase right away rather than leave and return to your web site later. You can create urgency in several ways. For example, you can
* Limit the time your offer is available: "Available for 5 DAYS ONLY!"
* Limit the quantity : "Available only to the first 100 people!"
* Include a discount for a limited time or on a limited quantity of products.
* Include bonus items for a limited time.
You need to follow through on any such claims you make, or your credibility will be ruined.
Final Thoughts
After your headline, your call to action is THE most important element on your web site. It should stand out from the rest of your copy and be easy for your visitors to find.
To test your call to action, ask some friends to look over your homepage. How long does it take them to find your call to action? As a general rule, it shouldn't take people any longer than 3 seconds.
Don't forget, your call to action is what reflects the true purpose of your web site. If you make people an offer they can't refuse, your sales will really soar!
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Author Resource:-
Derek Gehl, CEO of The Internet Marketing Center trains Internet business owners on how to create incomes of $100,000 to $2.5 MILLION or more per year online. Check out Derek Gehl's Internet Business Builder
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