Personal Blog Positioning Will Make You A Social Media Pro
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By :
Bert McClure
Submitted
2010-03-12 15:34:58 |
So you have been hearing all the buzz about getting free exposure for your product or service by using the great social media platforms like Youtube & Facebook, right? Whether you have your Twitter, Youtube, or Facebook channel created yet, you probably have no idea how to piece them all together like a jigsaw puzzle to produce the most exposure to your product or service.
And if you follow any of the successful marketers online, everyone of them have a great personal blog. So create your own or outsource it immediately.
But how is all this supposed to work together in your online marketing efforts you ask?
Unfortunately just posting content to your blog and expecting it to be found in the searches is just part of the equation.
If there is one thing you should never do and that is never send your Facebook & Twitter friends directly to your biz opp. or product. You will turn off anyone remotely interested in you if you do it this way. Just imagine going to a party at someones house and immediately shouting a sales pitch to everyone on how they should join your travel business? You would be the geek of the night.
Don t forget that these sites are social media hangouts, so be just that, social. It is crucial to build some kind of re pore before presenting your product or service.
Making your blog the nucleus of all your other Web 2.0 sites is the key. In other words, every one of your social sites needs to be pointing people to your blog, not a product sales page.
Let me explain what I mean by the use of the word nucleus in this context. Your personal blog is supposed to tell the world a lot about you and what your specialties are. This can entail a personal history of your life all the way to your specific business and products. People join people so make your site professionaly personable, informative and full of value.
Your blog is not supposed to be a billboard of advertisements. Here is an example: when you have been friended by someone on Facebook and they click on your blog link to learn more about you, they should never be bombarded by advertisements. The purpose of the viewer s visit to your blog it to like what they see and want to know more. Let them chose to click on the section they want to read about, that way they made up their own mind.
So here is the summarization of what we have just gone over.
*Use your social media sites like radar to locate, break the ice, and actually start relationships with your targeted audience.
*Once you have established some kind of re pore with your new social media friends point them to your professional blog and let them take action to work with you on their own.
*I would also have a way to capture contact information from your viewers right on your blog.
*Now enjoy the massive website traffic & profits that exponentially grow as you execute this formula over time.
Successful marketing!
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Author Resource:-
With 3 years as a full time marketer, Bert McClure focuses on team building & training other entrepreneurs. Go to http://www.bertmcclure.com/how-to-position-your-personal-blog-in-your-marketing-web/.
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