Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (59)

Bing (4)

Googlebot/2.1 (3)

Bing (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

tom watsan
london

"writer"

View My Bio & Articles


Logix Magic
Will clayton

View My Bio & Articles


Seth Persily
city

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

Essential Ingredients No.1 & No.2 For A Killer Online Brand

Author : Martin Sejas

Submitted : 2008-09-30 00:00:00    Word Count : 557    Popularity:   40

Tags:   custom header, online brand, online branding, online marketing, Google, Facebook

Author RSS Feed   Author RSS Feed

One of the most important aspects of a killer online brand is specialisation. We see it everywhere online.

There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes.

This first ingredient is known as contraction. The fact of the matter is that the most successful and well-known sites online are NOT sites that offer a variety of services from different industries or sectors.

The most successful online brands are those that focus strongly on 1 service or 1 product.

A good example would be PayPal. If you have not heard of PayPal, it is an online service to facilitate payment for online purchases. Its main function is an online paying service. Any other products or services that it may offer on its website are simply in support of their main service.

However, you may say that a site like eBay offers more than just 1 product. It's true because it offers literally thousands and thousands of products on a daily basis. Nevertheless, eBay's main specialty is being a marketplace for buyers and sellers.

Both PayPal and eBay are examples of companies that long before they grew and became well-known online brands, chose to contract their brand and focus on a simple product or service.

As a result, their brand has become stronger and hence contraction is what all online brands should strive for if they want to be successful.

Now onto the 2nd ingredient which is Word and/or Phrase Association.

Let me ask you a question.

What is the first thing that comes to mind when I someone mentions the name "Facebook"?

Most likely, the first thing to come to mind would have been the phrase "social networking."

Why is this case? Because most people associate Facebook with the phrase "social networking." You may also associate other words and phrases such as "Top Friends" and "procrastination", however the core phrase that differentiates Facebook from other website is "social networking." Facebook pretty much now owns the phrase.

What should we learn from this? Basically it means that any online business must focus its branding efforts on owning a word or phrase in the prospect's mind. Especially a word or phrase that nobody else owns.

You wouldn't want to be trying to own the phrase "search engine" because Google is clearly the leader and it is unlikely that anyone will be able to take it over.

However, I'm not suggesting that you should completely give up on trying to dominate popular phrases such as "social networking" or "search engine." You could instead for variants. For example, "social networking for homosexuals" may be a phrase you might want to dominate and which nobody owns. Another one could be "search engines for students." There are literally many variants possible.

This requires a lot of keyword research on your part. There are many tools out there to see what's setting the trend. The site I recommend to do this and which I use the most is Google Trends. Why not use the biggest search engine to figure out the trends and words/phrases that you could one day dominate?

Author's Resource Box

Martin Sejas is the owner of www.MyCustomHeader.com, which specializes in creating slick professional custom headers at low prices for online marketers, entrepreneurs and their businesses. Sign up to a FREE 10 Part Course on the 10 essential ingredients of killer online branding today.

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!