Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (120)

Baiduspider (29)

Bing (5)

Googlebot/2.1 (3)

Baiduspider (1)

Bing (1)

Yandex (Russia) (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Philip Keller
Endeavour Hills

View My Bio & Articles


Tim Yu
Singapore

View My Bio & Articles


Ryan19 Litchfield19
Will Clayton

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

How To Design A Business Brochure

Author : Kishor Nayak

Submitted : 2008-10-15 00:00:00    Word Count : 466    Popularity:   165

Tags:   promotional material, brochures, printing, promotional literature, business brochure

Author RSS Feed   Author RSS Feed

A well designed brochure is an asset to the marketing department of a company. Nine out of ten businesses will want to develop the copy (words) first. Why, because you only have a certain amount of space to tell your story. You can always select graphics and pictures that will re-enforce your message later on.

Write your copy from the customer's point of view, not yours. It's not what the business wants to say, it's what the customer wants to know.

Once the copy is completed, work on making it shorter and more descriptive. Mark Twain was supposed to have said, "I'd have written you a shorter letter but I didn't have the time". Paint descriptive word pictures wherever possible. A picture is retained in the mind much longer than mere words. Did you ever tell someone a story beginning with the words, "Picture yourself", we do that because it's powerful.

If you or your designer has created a visual look to your advertising, by all means, continue it in your brochure. The "family resemblance" will be more comfortable to the reader.

There are two types of brochures:

Function Number One:
This brochure is designed to attract attention. It plays on the emotions of the customer. When they see it in a display rack they must pick it up and see what it says. It has an attention getting headline. It is designed to spend all its time, on public display, exposed to as much of your target market as possible. It will contain lots of white space and short thoughts rather than long paragraphs. It contains a "call to action" that requires or asks the customer to make a phone call, come on down, clip a coupon, mail a reply card or some other action that puts you and the customer in contact.

Think of this brochure as the appetizer of your business. Something to tickle the pallet but still leave them hungry.

Function Number Two:
Think of this brochure as the main course. This brochure is designed for the customer who has learned of your company and has requested more information. He/she may have seen your "Type One" brochure I described above. Unlike Type One, Type Two can be crammed with information. Customers who request information want to know everything. They become insatiable for product knowledge. No matter what you send, it may not be enough to satisfy some customers.

This style of brochure should never be used in display racks or laid out for the curious passerby. A casual customer who is unfamiliar with your business will be "turned off" by the thought of wadding through this mountain of information just to see what you do.

Author's Resource Box

Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how business printing can help you here

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!