Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (69)

Bing (2)

Googlebot/2.1 (3)

Yandex (Russia) (1)

Bing (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Ted Roberson
Colorado Springs

View My Bio & Articles


Al Gammate
Liberty

View My Bio & Articles


Ken Mathie
Darwin

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

Business To Business Gifts Is A Great Way To Start A Positive Presence With Your Clients

Author : Kishor Nayak

Submitted : 2008-10-15 00:00:00    Word Count : 640    Popularity:   136

Tags:   Business gifts, promotional products, promotional pens

Author RSS Feed   Author RSS Feed

Promotional products are used in politics to promote candidates and causes. Companies used them as incentive gifts for their employees. Examples of promotional items include pens, pencils, t-shirts, caps, key chains, umbrellas, jackets, mints, etc. The collection of certain types of promotional items is a popular hobby.

A survey of 180 college students at five U.S. universities revealed that promotional products are indeed influential and appreciated. The 95% of the students surveyed mentioned appreciation at having received the items, and 85% named an imprinted item in their immediate possession or at their home. Eighty-three percent of respondents said that promotional products would motivate them in one or more of the following ways: respond to a survey, enter a contest, purchase a product or service, patronize a business or donate to a charity.

Another survey conducted for Promotional Products Association International (PPAI) by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing. A survey was conducted by interviewing business travelers at DFW Airport. More than 71% of them indicated they had received at least one promotional product in the last 12 months. The study also showed that the 76% of the respondents remembered the name of an advertiser on a promotional product they had received; compared to the 53% of their ability to recall the name of an advertiser from a print publication they had read in the past week

According to the Advertising Specialty Institute (ASI), corporations spend close to $16.9 billion a year (2004) on this type of advertising - that's more than the 14.2 billion spent on cable TV advertising.

The fact is that recipients of promotional products do remember the advertiser's name.

Business to business gifts is a great way to start or maintain a positive presence with your clientele. They can build brand awareness within the professional community as well as amongst the general public. The next time you launch a new product or service, try introducing it with a promotional item. Remember to choose a promotional product that represents your industry. This is very important. For example, if you have a handbag store, why not give away a customized compact mirror with your store logo.

This is more than handing out one item:
This is a puzzle with many pieces. It takes a consumer an average of 6-7 times of seeing and/or hearing your promotional message before they "get" it and take action of any kind - even saying "no thank you". No, it's not because your target audience is dumb, it's because they're constantly being targeted with ads and spam from all sorts of businesses.

You have to know your target audience.
If your promotion is for teens and young adults, for example, don't give them refrigerator magnets; they don't usually have refrigerators! At least not of their own yet. Give them a cool key chain or CD holder, give them something electronic, something trendy and colorful. If your target audience, are executives of a corporation, don't give them a rubber key tag or a box cutter. Give them instead a pen or a nice writing set for their desks; give them some nice executive accessory that you know they will not be ashamed to display on their mahogany desks. And if you are really on a budget, a nice desk clock, a passport holder with your company name, logo and address, or even a nice metallic photo frame will do. No matter how wonderful and unique a promotional item is, if it's given to the wrong target audience that has no use for it, they will have no use for you.

Author's Resource Box

Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how promotional products can help you here

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!