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Cross Atlantic Commodities Embraces Diversification

Author : Rodney Marvel

Submitted : 2008-10-21 00:00:00    Word Count : 517    Popularity:   229

Tags:   beauty products, autocare products

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Diversification has always been an extremely successful way to reduce financial risk while making consistent and positive gains. Cross Atlantic Commodities, Inc. (CACI), that trades on the Over the Counter Bulletin Board (OTCBB) under the symbol CXAC, whose diversified product offerings are in a number of multi-billion dollar industries, is a benchmark of corporate product diversification.

Cross Atlantic Commodities, a Florida-based company with offices in New York and Miami, is a commodity importer and holding company, that specializes in the coordination of bringing unique products to commercial world markets.

CACI Brands recently acquired a waterless car wash and wax product, effectively placing it at the center of the multi-billion dollar car care industry. The product effectively removes and cleans dirt, grime, water spots, bird droppings, tree sap, or road tar without harmful CFCs and most importantly, without consuming precious water.

Cross Atlantic Commodities' Fruit2 Go is a packaged fruit product with a large market in Europe and manufactured in South America. CACI Brands owns the brand in its North American incarnation, which is 100% natural with no additives or preservatives. This product is extremely appealing as a healthy snack for people on the go and packaged in a state-of-the-art pouch container, using the NASA design for food storage during space flights.

Cross Atlantic Commodities also decided to establish the company business ad leadership foundation on the shoulders of Mr. Jorge Bravo, CEO of CXAC. Mr. Bravo has been instrumental in laying the groundwork for CACI and for establishing many of the distribution and marketing relationships that the company currently enjoys. Prior to coming on board with CACI, he was the Vice President of Sales & Marketing for a Frozen Food Manufacturer where he grew sales to over $12 million/year from $500,000/year. While there, he developed an Independent Distributor Network and sold to Major Retailers throughout the United States, Canada and the Caribbean. He also developed and implemented a private label program, which took the company to the next level in sales.

Many investors in the market today are being exceptionally cautious when choosing which companies to support. They are thoroughly weighing all of their options, as they should, to determine which companies have a chance to reward their investment with a minimum amount of risk. What better company to invest in, than one that is already concerned with diversifying their products and assets to maximize on any opportunity that may arise?

Jorge Bravos is responsible for the CXAC previous business model and its current success. He developed and managed relationships with manufacturers as well as national retainers and club stores. Previously he was the Vice President for Sales and Marketing for a Frozen Food Manufacturer where he grew sales to over $12 million/year from $500,000/year. While there he developed an Independent Distributor Network, sold to Major Retailers through out the United States, Canada and the Caribbean. He also developed and implemented a private label program, which took the company to the next level in sales.

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Rodney Marvel is currently the Director of Operations for e-media Direct (http://e-mediadirect.com/e-mediadirectcom/site/). He has five years of experience in the marketing and financial industries. You can contact him at: rmarvel@e-mediadirect.com or 866.284.2835.

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