Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (53)

Baiduspider (22)

Bing (2)

Googlebot/2.1 (4)

Yandex (Russia) (2)

Baiduspider (1)

Googlebot/2.1 (1)

Bing (1)

SoGou (China) (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Mark69 Phillips69
Will Clayton

View My Bio & Articles


Tammy Billings
Naples

View My Bio & Articles


Rajesh Vangelz
Watford

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

Create A Brochure That Talks To Your Customer

Author : Kishor Nayak

Submitted : 2008-10-22 00:00:00    Word Count : 489    Popularity:   167

Tags:   promotional material, brochures, print solutions, promotional literature, business brochure

Author RSS Feed   Author RSS Feed

We can create a brochure that is customer oriented and with the right structure. In a paragraph were the words on the left line up evenly and the words on the right do not. This is called a "ragged right." This format is easier to read than "justified" type which lines up evenly on both sides. Why?

Consider this: Do you enjoy repeating the same task over and over again exactly the same way? How long before monotony takes over and you need a break?

Your eyes are no different than you. In justified text, each line of type is exactly the same length, over and over, with no break, and your eyes get tired and you get bored. The ragged edge gives the eyes variety and a break from the monotony of justified type. Use ragged right whenever possible.

Here are a few tips to make the right brochure for your company:

1)Ask your employees to write the brochure copy. Or, better yet, ask some of your better customers to help write it. You may be surprised at what you get.
2)Try to eliminate as many decisions as possible. Always assume the customer will eventually buy the product or service. Don't use the words, "if" and "maybe" which invite the possibility of a negative response from the customer.
3)Never ask open-ended questions in a brochure. Make sure you phrase any questions in such a way that the answer can only be "YES".
4)Companies always want to list the many important features of their products. The problem is that customers could care less about any feature unless there is a clear benefit to them. A "feature" is what a product has. A "benefit" is what a product does. The more the product does, the more attractive it becomes. "This car has four doors." So what? Compare that to: "I notice you have three children." "You'll love the convenience of having four doors when the children are with you."
5)You want your brochure to sound and look professional. You can accomplish this without using "stiff phrasing" or a formal tone. To most readers, "professional" is just plain boring. Pick your best customer and pretend you are speaking only to him/her. Get a tape recorder and tape a conversation telling them the points you want to cover in the brochure. Your brochure shouldn't be a textbook, it should be a conversation between friends.

You can avail the services of any business printing company for printing your company's brochures. They will use the method that is best suited for your requirement. If you want the conventional offset method to be used on your materials, you should meet the required minimum order of 500. But if you need less than 500, the digital method will be utilized. In terms of quality, you are a winner in either printing ways.

Author's Resource Box

Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how business printing can help you here

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!