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The Importance Of Branding In Internet Marketing

Author : Jessica Robuck - McGranaghan

Submitted : 2008-10-24 00:00:00    Word Count : 481    Popularity:   204

Tags:   Internet Marketing, Home Business Opportunity, SEO, E-Business, Online Business, Work from Home

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In the internet marketing business world, competition is cutthroat. Businesses come and go, failure is almost expected, and newcomers give up before they really even knew how to get started. What distinguishes those that last in this fickle market? Branding. Businesses and people that brand themselves and their products tend to drastically outlive those that just fumble their way through without leaving a significant impression. Wikipedia introduces a brand by stating that "Powerful brands can drive success in competitive and financial markets, and indeed become the organization's most valuable assets." In the internet marketing field, branding leaves an impression that sets you apart from others. Maintaining a brand allows you also to continue your reputation for an ability to thrive over the duration of your career, and your brand becomes a recognizable symbol of your success to anyone that has dealt with you along the way.

Several main methods help you to utilize branding to positively impact your customer base and eventually your sales. One of these methods is a catchy name, either personally or as a company. Company names do not even tend to be real words as evidenced by current market trends. Companies like Google and Squidoo have used memorable names that leave a mental impression, thus their name itself assists these companies in the process of branding. A good name can go a really long way. Also, having a unique logo can help achieve brand recognition. Nike dedicated massive amounts of marketing to make sure that their trademark swoosh logo is now practically immortalized. The swoosh is a perfect example of how a great logo can leave an impression and prompt immediate association with the company it represents. Another key to branding is, of course, repetition. By constant and repeated use of a logo or name, those exposed to the repetition are much more likely to remember and potentially use the company associated. This ultimately is the desired effect.

How does all this branding information relate to the highly competitive field of internet marketing? Those individuals or companies that truly brand in such a flooded business niche inundated with countless names of marketers and almost innumerable fly-by-night businesses greatly increase their chances of success and longevity. By repeating your own name, you become the brand yourself in essence, and this may help you to sell yourself more efficiently. Also, by having a unique logo associated with your product, company, or person that is repeated continually on your advertising and website, this helps people to repeat an image in their mind. When people remember the image or see the image in advertisements, they immediately associate back to the product, company, or person it refers back to. Branding is an exceptionally helpful tool that can assist the internet marketer to achieve greater success by creating a more universal level of recognition.

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Jessica Robuck-McGranaghan of RoMac Marketing Group is an Internet entrepreneur dedicated to achieving success through innovation. CLICK ... HERE ... to find out what we can do for you TODAY to realize the lifestyle you deserve!

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