Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (96)

Googlebot/2.1 (3)

Yandex (Russia) (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Freddy Escobar
San Salvador

View My Bio & Articles


Craig Peter
South Grinstead

View My Bio & Articles


Billy Thompson
Independence

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

Three Things That Don T Stink About An Economy That Does

Author : Hamilton Wallace

Submitted : 2009-11-27 18:00:41    Word Count : 569    Popularity:   78

Tags:   small business marketing consultant, marketing consultant, marketing consulting, marketing

Author RSS Feed   Author RSS Feed

For most businesses the economy, well, stinks. But thatís not all bad. Certainly not for small business marketing consultants. :)

In fact, there are three good things that normally accompany slowdowns: it shows us our weaknesses and forces us to get better; it gives us the time to fix things; and it thins the herd.

Our Weaknesses

Youíve heard to old saying ďA rising tide floats all boats.Ē Good times makes the job of growing a company easier. It hides weaknesses. Maybe, for example, your price is a bit high or your message is a bit muddled (you sound like everybody else) or your costs are too high. But as your customers grow and their need for what you sell goes up, your sales go up. Maybe not as much as your better priced competitors or companies with a sharper message, but your sales go up regardless.

Then things slow down and whoís the first to feel it? Yep, the muddled message and price not in line with the value and costs too high companies. When things slow down it forces us to face our weaknesses and fix them.
So, better you take a look at what your weaknesses are and start working on them to be forced to do it be sinking sales. Plus, the more proactive you are, the sooner you start the work, the more money you ll have to work with.

Our Time

At the risk of sounding like an incurable look on the bright side guy (Iím not), when things slow down it does give us the time to work on our business. Jason Calacanis, a very smart, very rich tech guy, said going into this economy the thing to do is work on your business. And I agree. And, unlike the times when you donít have time to work on your business because youíre working in your business, the slow times create an opportunity. Fix your website, get more training, finally do all those things that nagged at you when you were too busy to get to them.

The _______ is to bear down and make things better by doubling your efforts doing the same things you ve always done. And maybe that will work. But please, consider putting that same effort into making things different. Change things up.

Things slowed down for us and we redesigned our website. It took time and money, and I wasn t sure what was wrong with it when I made the decision to change it, but I found someone who was smarter than me on this topic and asked him. Well, turns out, there was plenty of things to change.

The happy ending: inquiries went up as a result of the change.

The Herd

Yes, the herd thins. Fewer restaurants, printers, consultants, etc. The weak fall by the wayside. As long as you aren t one of them, this simply means more to go around to those left standing. And even in a much smaller market, that can feel pretty good. So, sometimes, just surviving can be a path to success.

One of the things Iím saying more and more these days is: it is what it is. Letís all accept this economy and get to work on improving our businesses.

Author's Resource Box

Hamilton Wallace is a small business marketing consultant. He is an expert in direct response marketing, including sponsored search, direct mail, message and story, and in creating simplified, effective marketing solutions for small businesses. http://www.SmallBusinessMarketingconsultant.com

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!