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Nothing Describes Your Message Quite Like A Printed Newsletter

Author : DanandTom Jacobs

Submitted : 2010-09-10 01:13:59    Word Count : 870    Popularity:   150

Tags:   newsletter printing, newsletter printers, printed newsletter, printed newsletter quote, estimate for printing newsletter

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In this internet age it is tempting to think that all news and updates are supplied online. Maybe you even PDF up your printed newsletter and attach it to your website for download or email it out.

If you do then good on you - but have you checked how many people are actually downloading that newsletter or bothering to open the PDF or other attached newsletter in that email you are sending them?

My guess is relatively few because it requires effort and somehow the experience of reading your company’s newsletter online will never be quite as good as holding a copy of it in your hand.

As a result you may be missing out on one of the best promotion tools available to any business - the printed newsletter.

Newsletters have been around in various forms for many years. And to be frank, printing a newsletter used to require a lot of hassle and cost. Oh, and that was if you produced it in black and white. Colour printed newsletters involved yet more complications and in any case was often prohibitively expensive.

That has all changed of course and nowadays the wonders of fast and efficient newsletter typesetting DTP packages, combined with litho printing presses which no longer struggle over process colour newsletters - means that much of the work and cost has been stripped out of creating and printing a ‘real’ newsletter.

And digital printing presses have taken newsletter printing to another level by allowing you to personalise each copy of the newsletter. That might just be using a space on the newsletter to pre-print your reader’s address, but you can also change sections of copy to appeal to the respective customer group.

Whichever way you look at it printed newsletters are here to stay. Yet many company’s will today be missing out on their explosive marketing power.

That is a pity because, as explained, they are no longer complex or expensive items of printing to produce and the impact on your target audience can be very long lasting indeed.

Author's Resource Box

A good newsletter printer will always be able to show you samples and will be happy to discuss the options with you. Be sure to check out the range of printed newsletter options with our favourite London based printing company PrintHouse Corporation on 020 8963 0123 or see printed newsletter samples here.

Article Source:
www.1ArticleWorld.com

 

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