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Airport Advertising: More Coverage At A Lesser Cost

Author : TDI India

Submitted : 2013-10-10 00:00:00    Word Count : 497    Popularity:   Not Rated

Tags:   Airport advertising, Airport advertising company in India

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In the global business world teeming with competition, advertising has become an important requisite. Among the many available platforms, Airport Advertising is a prominent form of Outdoor Advertising or Out-of-Home (OOH) Advertising. Airport Advertising effectively creates the scope of turning the thousands of air travelers into potential customers.

Some of the reasons for the popularity of Airport Advertising have been discussed below:
Coverage: Recent times have seen a huge increase in the number of passengers travelling by air. This presents the brands with an impressive viewership. According to KPMG, an advisory firm, air-passenger traffic will increase at a rate of 18% per annum over the next few years. The strategically placed Airport Advertising Signages are set to make sure that this advertising opportunity is realized.

Cost Effective: Unlike advertising mediums like the television, the low Airport Ad Rates do not require a huge budget allocation. A site at an airport can be obtained for much lesser than a TV Ad. Moreover, once the deal has been made, the Airport Advertising Displays tempt the commuters 24/7. Thus, considering the display period, the Cost of Airport Advertising is negligible when compared with that of the TV ads.

Both Mass & Niche Markets: Airports are no longer places frequented only by the wealthier classes. They now boost of people from different segments of society and present opportunities for various types of products and services. Airports are also places where the C-suite and Sec A travelers can be targeted. They being the decision and policy makers of their companies, attracting them may very well be the creation of that all important lead. Also, advertising at the international airports is advertising at the global scale.

Creative Opportunities: Airport Advertisement Sites, in addition to being larger than life provide ample opportunities for creative displays. The top Airport Advertising Agencies are well known in being able to convert a mere site into the center stage of the entire area.

The opportunities of Airport Advertising are unique and when realized in an appropriate manner, can work wonders for the advertised brands. Airports are undoubtedly the best places to place an OOH Ad. Unlike the roads where advertisements can at best be glanced at, or market places where the intended viewers come with a preoccupied mind, airports do not suffer from such handicaps. The waiting periods at the check-in, security check, boarding gate, and baggage claim area are when most of the travelers spend their time looking at the advertisements. These periods are thus targeted by the Airport Advertisement Agencies and they make sure that the points where the traveler has to wait are always well covered. Thus, it is not a matter of chance that when a traveler glances around the waiting hall, he finds Airport Advertising Displays tempting him from all around. Some blink at him, some display a myriad colors while some say it smartly, for here is a viewership that has the time to look and the power to buy.

Author's Resource Box

TDI International India P Limited is the leader in Advertising providing outdoor advertising, providing advertising in Indian cities such as Mumbai Outdoor advertising, Trichy Outdoor advertising, Coimbatore Outdoor advertising etc.Recent times have seen a huge increase in the number of passengers travelling by air. This presents the brands with an impressive viewership. According to KPMG, an advisory firm, air-passenger traffic will increase at a rate of 18% per annum over the next few years. The strategically placed Airport Advertising Signages are set to make sure that this advertising opportunity is realized.

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