Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (99)

Baiduspider (18)

Bing (4)

Googlebot/2.1 (3)

Baiduspider (1)

Bing (1)

Yandex (Russia) (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Ioan Margineanu
Bucharest

View My Bio & Articles


Katalin.23 Cseke.12
Humble

View My Bio & Articles


James Dalton
Los Angeles

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

Do's And Don'ts Of Airport Advertising

Author : TDI India

Submitted : 2013-10-31 00:00:00    Word Count : 616    Popularity:   Not Rated

Tags:   Airport Ad Agency, Airport Advertisement Agency India

Author RSS Feed   Author RSS Feed

Airport Ads comprise a vital part of the visual memories of a visit to the airport. The large Billboards, Electronic Displays, Signages, etc. are impossible to miss out. A significant notice rate from an affluent audience is one of the key strengths of Airport Advertisements. Another reason for their popularity is the high period of viewing time which they command. Following a few tips while creating the concepts of the ads and during implementation can ensure that the optimum benefits are extracted from this medium.

Do’s

•#Utilize the surroundings in a strategic manner. Banners above the entry points and waiting lounge should be a larger than life presentation. The visitors have ample time to reflect on the ads at these areas. Thus, elaborate designs, vibrant colors, witty copies can be utilized at these sites to leave a lasting impression on the viewers. The same strategy wouldn’t work at relatively busy places like security check-ins. The travelers’ minds are pre-occupied with the instructions handed out by the security personnel. The best way to use sites at these places would be short copies, written in a straight format with a message which takes only seconds to comprehend.

•#Use the occasions at hand. For example, during times of festive occasions like Diwali, the discounts offered on your products can be highlighted. Considering that budget is not a limitation, entire themes on Diwali can also be worked out.

•#Aim at leaving a lasting impression. A welcome ad at the entrances and an ad wishing a happy and safe journey at the boarding gates can work out wonders for your brand.

•#Use the available technology. Modern digital displays increase the scope of interactivity. An interactive ad not only has an increased impact, it is also remembered better.

•#A round the clock inspection and maintenance is of vital importance. A poorly maintained ad site will cause more harm than benefits.

Don’ts

•#Do not use dark humor or sarcasm. A traveler waiting to travel may not take sarcasm in the desired spirit.

•#Do not use ad copies which push a passenger. Though copies with urgency work well in online advertisements, a waiting passenger might find an ad which is constantly asking him to do something a little intrusive. Imagine sitting at the waiting lounge and glancing at an ad every few minutes which says something like “Buy! Buy Now!” It would be wiser to use the ample time to entertain the audience. An ad which entertains does its intended job without being intrusive.

•#Most brands go for long term leasing of sites as that works out lighter on the budget. However, a site with the same ad for a long period will have a lesser impact than a site where the ads are updated at regular intervals. Make sure that the outdoor advertising Agency that you are hiring allows you to change the ads for any number of times you want.

•#Do not look only at the charges while hiring an Airport Ad Agency. The reputation and the past record of the agency matters too and should be given enough weight.

Airport Advertising stands out and ahead of all the other forms in the viewing time it allows. No other medium can claim to have the attention of the audience for as long as an Airport Ad does. And, when you are talking about Airports in nations like India, you are talking about an ever increasing global audience. Taking care of the above factors can go a long way in optimizing the benefits of Airport Advertisements. Of course, it is best to hire an Airport Advertisement Agency India and leave the work to the experts.

Author's Resource Box

TDI International India P Limited is the leader in Advertising providing outdoor advertising ,outdoor advertising in India , providing advertising in Indian cities such as Mumbai Outdoor advertising,Trichy Outdoor advertising, Coimbatore Outdoor advertising etc.

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!