Actions

  Print Article
  BookMark Article

Categories    Category List

  Advice
  Aging
Arts
  Arts And Crafts
  Ask An Expert
  Automotive
  Banking
  Break-up
  Budgeting
Business
  Business Management
  Cancer Survival
  Career
Cars And Trucks
  Casinos
  Causes And Organizations
  Cell Phones
  Cheating
  College And University
Computers
  Computers And Technology
Cooking
Crafts & Hobbies
  Culture
Culture And Society
Current Affairs
  Dating And Relationships
  Death
Disease & Illness
  Domain Names
  Drop Shipping
  E-Commerce
  Electronics
Entertainment
  Environment
  Etiquette
  Ezines And Newsletters
  Family Concerns
Fashion
  Fiction
Finance
  Finances
  Financial Planning
  Food And Drinks
  Forums
  Gadgets And Gizmos
  Gambling
Gardening
Health & Fitness
Home
Home & Family
  Home Business
  Home Improvement
  Home Management
  Human Resources
  Import Export
  Infants And Toddlers
  Innovation
  Inspirational
  Insurance
  Intellectual Property
Internet
Internet Business
  Jobs
  K-12
  Medical Business
  Medicines And Remedies
Men Only
  Motivational
Motorcycles
  Nature
  Opinions
Our Pets
  Personal Development
  Pets And Animals
  Podcasting
  Pregnancy And Family Pla
  Presentation
Product Reviews
  Quotes
  Recreation
Recreation & Sports
  Recreation And Leisure
Reference & Education
Relationship
  Religion And Spiritualit
  Screenplay
  Search Engines
  Self Help
Self Improvement
  Selling
  Shopping
  Short Stories
  Society
  Speaking
  Sports
  Structured Settlements
  Supplements And Vitamins
  Team Building
  Technology
  Telecommuting
  Telesales
  Television
  Tools & Resources
  Travel
Travel & Leisure
  Video
  Web Development
Weddings
  Wellness, Fitness And Di
  Womens Interest
  Work Life Balance
  World Affairs
Writing & Speaking

Online Now    Online Now

Guests Online (98)

Baiduspider (41)

Bing (3)

Googlebot/2.1 (2)

Baiduspider (1)

Bing (1)

Author Login    Author Login

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Leon Edward
city

View My Bio & Articles


Rebecca Ben
city

View My Bio & Articles


fanzhe btboy
New York

"
My name is Jordan. I am a 22 years old boy. I live in the beautiful city of..."

View My Bio & Articles


DisclosureDisclosure

You should assume that the owner of this website is an affiliate for the provider of goods/services mentioned on this website. Sometimes the owner may get paid a commission if you purchase the product when following a link.

4 Driving Forces Of OOH Advertising India

Author : TDI India

Submitted : 2014-03-12 00:00:00    Word Count : 631    Popularity:   Not Rated

Tags:   OOH Advertising India, Advertising India, OOH Platform, Hoarding, Translite, Outdoor Advertising Media in India, Airport Advertising, Metro Advertisin

Author RSS Feed   Author RSS Feed

OOH Advertising India has enjoyed a long standing reputation of being the most important platform of for advertising in the country. There is something about the aura of this medium that has managed to stay above the others in the sector of Advertising India. This article discusses the various elements that play a vital role in making this medium what it is. The question that it seeks to answer is, “What are the reasons for the OOH Platform to enjoy such popularity in India?”

Hardcopy Vs Softcopy

Even though youths of India are well known for their enthusiasm for the latest in technology, there is also a mindset that is trained to believe that anything that exists before you is always more reliable than something which is not. There is an appropriate expression for this theory in the famous “touch and feel” factor, for which the Indian audience is well known. Thus, any ad that actually exists before the Indian audience, in the form of a Hoarding, Translite, etc., is always more likely to create the desired impact that others.

Voluntary Audience

Outdoor Advertising Media in India like Airport Advertising, Metro Advertising, etc. have a very important advantage in the form of a voluntary audience. In other words, ads of this platform do not impose themselves on the audience. There strength lies in the ability to make the audience look at them out of their own accord. Considering that most people look at most of the ads in disdain and as a necessary evil, this is a big achievement on the part of the OOH Platform. Thus, this medium has an audience that is not in a defensive mindset that very often blocks all sales pitches of the ad copy. Outdoor audiences in India are in the best mindset to appreciate an ad and be open to its charms.

Potential Buyers

India is yet to wake up to the “work from home” boom. The working professionals and the youth comprise a bulk of the audience that has the power and intention to buy. An advertiser will any day value an audience that, buys after seeing the ad, way over an audience which simply lavishes praises (though they too are important in the larger context of spreading awareness through word of mouth). This prized audience can be found out of their homes and thus comes within the purview of OOH Advertising.

Brand Recall Rate is Very Vital in India

Buying on the splurge is not a common behavior in India. Even if the product becomes an essential commodity, the majority of Indian buyers often wait for the sales season before they make the purchase. Brand Recall Rate is thus a very vital statistic for brands selling in India. There is no other medium which hits on the pedal of Brand Recall Rate than Outdoor Advertising. Imagine the effects that a display of your brand would have on the consumers’ Brand Recall Rate when it is viewed regularly on the way to offices, meeting places, etc. The repeated views of your brand at the airports, metro stations, by the roadside, etc. etches it in the memory of the audience. In the case of Indian buyers, this process plays a decisive role while buying. Brand-loyalty is also created by the above process.

There are many factors, apart from the 4 discussed above, that result in the importance of advertising Outdoor in India. However, the above 4 stand apart in being the most influential and unique to the Indian scenario. The Indian habit, of not letting go of techniques that work, just because there are newer platforms available, ensures that OOH Advertising Agencies in India will continue doing brisk business.

Author's Resource Box

TDI International India P Limited is the leader in Outdoor Advertising, providing Airport Advertisingand Metro Advertising in India. TDI provides Outdoor Advertising in Indian cities like Kolkata, Ahmedabad, and Pune, etc.

Article Source:
www.1ArticleWorld.com

 

  Report Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!