Category Articles List
- OOH Advertising Is Now Targeting The Tier II & Tier III Cities In India
The OOH Industry in India is now targeting the Tier II and Tier III cities of the country. The recent times have seen even the larger companies targeting Outdoor Locations in these cities. The pattern reveals a concentrated effort on the part of the brands, both small and big, to increase their presence and visibility in these relatively unexplored cities in India.
- Chennai Airport Advertising – Where Top Brands Blow Their Trumpets
Airport Advertising in India has always been very kind to the Chennai International Airport.
- OOH – The Most Reliable Medium For Advertising In India
OOH or Outdoor Advertising is where you want to invest your money in if you want a medium which can be relied on to deliver at any time of the year in India and under any circumstance. The nature of the demography in India ensures that the medium pays rich returns even when the markets are slow. This was evident when we consider that the medium continued to grow in India even when the country witnessed financial crisis during 2009 & 2010.
- Delhi Metro Stations – The New Destination For Brands Looking For A Diverse Audience
Delhi Metro Advertising took its time and resources to earn the trust of the brands.
- Kashmere Gate Is An Important Site For Delhi Metro Advertising
Kashmere Gate is an important DMRC Advertising Site for a host of reasons. Some of the most prominent reasons include 1, 40,000 footfalls every day resulting from the 240 trains that move through it. This article discusses the reasons for the high traffic and the segments of target audience that can be found at the Kashmere Gate Metro Station.
- Why Is OOH The Best Way To Advertise Locally In India?
OOH India has always been the gateway to a goldmine of a consumer base in India. The Indian markets, due to their unique consumer bases, have always been the prime targets of brands from across the world. It has been noticed that OOH Advertising is the best way to create an impact before the audience in India. This article discusses the core qualities that are unique to OOH, due to which it is the preferred medium to reach the millions in India.
- Myths Of Airport Advertising India
Airport Advertising India is a prominent Advertising Platform that has always been adopted by the top brands for various promotional campaigns. However, there are still a few myths that circulate in the industry circles about this medium.
- How To Use OOH India To Maximize Sales During Festive Seasons?
The OOH Medium in India is well acquainted with the importance of the festive season. Even though this is true for the entire world, the sheer number of such occasions that occur in India puts the Indian scenario in a completely different league
- The Top 5 Media Of Advertising In India
Advertising in India is a cherished industry. Be it due to the passion for new technologies, products, and services, or the available buying power, or empathy for ads attempting to communicate, audiences in India have always been the prime Target Group for advertisers from across the world.
- 4 Major Advantages Of Airport Advertising
Airport Advertising has always ruled the roost among the OOH Media. The airport audience is the pristine form of an audience that is a dream for every advertiser. The twenty first century is the century of multinational companies. Setting up shop at foreign shores is an important way of expanding the business. Advertising at the Airports provides a Global Exposure and is one of the easiest and convenient ways of becoming visible before a Global Audience. Airports are the entry gates to a country and there can be no better place to catch their attention than at an airport. The impact holds special significance for the travelers landing for business purposes. The Airport Display Billboard could very well be the first visiting card of your brand extending welcome to potential partners.
- Airport Advertising In India: An Entry Gate To The Indian Markets
Airport Advertising is a popular medium of launching new products and services and building the image of the brand in the Indian markets. The airports are a hub for affluent audiences and impressing them can be the big step in penetrating the markets in India. If the consensus of the audience is to be taken, it is generally agreed that unless a viewer is associated with the field of advertising, he tries to avoid it in any form. Think about any common Indian household watching TV and remember the dexterity with which the mute or the channel swap button is pressed as soon as the ads start!
- The 2 Pillars Of Outdoor Advertising India: Airport Advertising & DMRC Advertising
Outdoor Advertising India is defined by advertising at its airports and the metro stations of Delhi. Together, Airport Advertising India and DMRC Advertising form the 2 mediums that are the most in demand.
- TDI - Outdoor Advertising Agency In Delhi Offering A Pan India Presence
TDI International India P Limited, a Top Outdoor Advertising Agency Delhi, has not only survived for more than 27 years in Outdoor Advertising India but also ruled it like no other. Among the most important reasons it successfully withstood the onslaught of the online media and is still the preferred Advertising Agency in Delhi for the top brands is its ability to provide a pan India coverage for the campaigns.
- TDI Advertising – 1 Stop Solution For All Your Advertising Needs
Advertising in India has known one prominent name since the last 26 years. The name is TDI International India P Limited, a company providing complete solutions for all your advertising needs.
- How To Choose An Airport Advertising Agency In India
The fact that Airport Advertising is the top ranked form of OOH Advertising is well known among advertisers. Apart from a few over-bridges and busy tunnels that witness a high traffic at slow moving rates, there are hardly any sites in OOH that command such an optimized audience.
- Do's And Don'ts Of Airport Advertising
Airport Ads comprise a vital part of the visual memories of a visit to the airport. The large Billboards, Electronic Displays, Signages, etc. are impossible to miss out. A significant notice rate from an affluent audience is one of the key strengths of Airport Advertisements. Another reason for their popularity is the high period of viewing time which they command.Airport Advertising stands out and ahead of all the other forms in the viewing time it allows.
- Airport Advertising: More Coverage At A Lesser Cost
In the global business world teeming with competition, advertising has become an important requisite. Among the many available platforms, Airport Advertising is a prominent form of Outdoor Advertising or Out-of-Home (OOH) Advertising. Airport Advertising effectively creates the scope of turning the thousands of air travelers into potential customers.Recent times have seen a huge increase in the number of passengers travelling by air. This presents the brands with an impressive viewership. According to KPMG, an advisory firm, air-passenger traffic will increase at a rate of 18% per annum over the next few years. The strategically placed Airport Advertising Signages are set to make sure that this advertising opportunity is realized.
- Make Your Precious Gadgets Match Your Personality
Whatever your most treasured device is, whether it's your laptop, your iPad, your smartphone, your e-reader... whatever it is, it's your life, and everything on it represents you. When something represents you on the inside, it only makes sense for it to represent you on the outside, too. Here are some awesome ways in which you can create your own case or customise an existing one to give your devices that personal touch.
- Get Your Shop In Tip Top Condition With These Decorating Tips
When you open up a shop, you can find yourself so busy that you forget to put much thought into what the interior actually looks like. Whilst customer service and keeping on top of things is important, first impressions are also important, and half your customer's experience will be made from the visual encounter they have in the store.
- Make An Unconventional Coat Rack Or Jewellery And Scarf Hanger
When you've got a busy household, the chances are you are going to encounter a case of "overflowing coat rack". This is a common issue which affects many families, but there are easy ways of solving it. Stop those coats and scarves from being hung over chairs and dropped on the floor, and use these ideas to make sure everyone has somewhere to hang their things.
- Make Sure You Can Easily Display Information By Using Printed Lanyards
Discover a brilliant way to help your exhibition run smoothly through the use of lanyards - by attaching a pass or ID card to visitors and participants, it will mean that people don't have to keep hold of their tickets. This is also a great way of displaying ID and security clearance in other places such as hospitals.
- Get Lanyards And More From Suppliers In The UK
If you are looking for suppliers of goods such as lanyards and menu holding devices then look no further than the many reputable companies operating online. You can get all kinds of goods for affordable prices, particularly when you buy in bulk.
- The Revit Revolution: Benefitting Designers, Architects And Builders
The debate over AutoCAD or Revit conversion has been the hot topic in the industry with some valid points. Yet Revit seems to rise as the winner in most with its distinct benefits.
- BIM-ming In A Land Far Far Away
BIM’s growing demand in the market has unfortunately not generated BIM experts at the same pace. BIM Outsourcing Partners are what companies rely on to save themselves the heavy investment, yet enjoy all the benefits of BIM services.
- How To Save Money On Your Packaging Materials
Many businesses use packaging materials to protect the goods they send to their customers.